My role: Director of Brand Strategy (Script Copywriter/Producer)
Legacy is one of adidas Basketball's flagship philanthropic efforts, where they partnered with ten underprivileged L.A. high schools to help turn young hoopers into changemakers. This video initially premiered at the adidas Global Brand Conference in Europe to spread awareness of the grassroots initiative to the global adidas corporate team. Legacy has since expanded into other key cities.
Note: This work is not for redistribution and is shown for portfolio purposes only. Legacy was a collaborative project with Times10.