My role: Director of Brand Strategy (Sr. Copywriter/Producer)
Ask: Create a comedic Explainer video to educate Best Buy employees and customers on the features & benefits of SimpliSafe’s new Doorbell Pro. Casting high-profile influencers in the campaign extended the reach of this content from B2B to B2C.
Note: This work is not for redistribution and is shown for portfolio purposes only. The Best Buy & SimpliSafe training video was a collaborative project at Times10.