My Role: Digital Marketing & Social Producer
With a one-week turnaround, I concepted, developed, and executed the entire creative strategy and digital marketing campaign for the film’s day-and-date release (in-store, on-demand & digital), including its trailer, website, social media, exclusive cast promotional content, and more.
• Total Campaign Budget: $2,850
• Total Campaign Audience: 180,000
Date-and-Date Release Week Digital Snapshot
About the film: A young runaway (Alexa Nisenson) escapes her miserable foster home and takes refuge in a nearby rancher’s (Academy Award-Winner Jon Voight) barn. When she forms a bond with a young orphaned filly horse, the rancher reluctantly agrees to temporarily provide the girl shelter in exchange for her help with the troubled animal. The more the runaway and the rancher learn about each other's painful past, the further it takes them on a journey that will ultimately alter the course of their lives forever.